7 Strategies to Sell a Home Quickly While Maximizing Value.
1. Pricing Strategy
Price it right from the start. Overpricing causes homes to sit; underpricing can spark a bidding war.
Use local comparable sales within the last 90 days to set a competitive yet value-maximizing price.
Consider a “just under” price point (e.g., $999,900 instead of $1,025,000) to capture more search traffic online.
2. Presentation & Staging
Professional staging: Highlights the home’s best features and helps buyers envision living there.
Declutter & depersonalize: Creates a neutral, open space that appeals to more buyers.
Repairs & touch-ups: Fresh paint, updated fixtures, and minor cosmetic fixes boost perceived value.
Lighting & scent: Bright, well-lit spaces feel larger and more inviting. Light, fresh scents can create a positive impression.
3. High-Impact Marketing
Professional photography & video tours: Listings with high-quality visuals get more clicks and showings.
Drone photography for larger lots, water views, or luxury homes.
3D virtual tours: Increase engagement with out-of-town or relocation buyers.
Compelling listing description: Use lifestyle-focused copywriting rather than just feature lists.
4. Targeted Exposure
MLS + Syndication: Ensure it feeds to all major real estate portals (Zillow, Realtor.com, Redfin).
Social media ads: Geo-targeted campaigns to reach likely buyers in your area.
Email marketing: Blast to buyer agents, past clients, and your agent’s network.
Broker open houses: Get other agents excited and talking about the property.
5. Flexible Showings & Accessibility
Quick showing approvals: Buyers often act on impulse; delays can cost you an offer.
Accommodate evenings/weekends when most buyers are available.
Consider pre-inspections: Address issues upfront and avoid deal delays.
6. Leverage Market Timing
Launch mid-week: Creates buzz so the first weekend has high showing traffic.
Avoid holiday lulls unless targeting relocation buyers who may be more motivated.
7. Negotiation Readiness
Pre-plan concessions: Know in advance which items you’re willing to negotiate.
Create urgency: Multiple-offer situations can be sparked by tight offer deadlines and a strong launch.
Contact us anytime with questions about how the Sarazin Home Group can help you sell your home.
We are here for you every step of the way, even the first step!